Handmade fashion

100% handmade, stitch by stitch.

Every AMMI piece is born in the hands of our Brazilian artisans. AMMI is 100% Brazilian. The crochet work is crafted stitch by stitch, thread by thread - no machine can replicate what we do.

This is often known as haute couture, and unlike fabric that is pre-manufactured and cut-to-size, crochet (and hand-knitting) require every single stitch (known as a ´ponto´ in Portuguese) to be done by an individual, skilled craftswoman. Very few brands remain today that take this level of work and care.

Finally, when the design calls for it, stones are applied one by one, by hand, by a team of embroiderers in our São Paulo atelier. Then come the finishing touches: the seams, the securing of threads, and the details that go unseen yet ensure the garment drapes perfectly on the body. Finally, every piece undergoes rigorous quality control before being packed for shipment or displayed in our stores.